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±±¾©Èü³µpk10 UK topic page, a collection of Ad technology articles and analysis

Articles: 358 Results
Mobile: display and video ads traded through programmatic have doubled
June 29, 2015 by Omar Oakes

Programmatic adspend nears £1bn and doubles for mobile

Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion,

Pimm's: dynamic ads invite consumers to nearby pubs and bars
June 24, 2015 by Ben Bold

Pimm's digital posters tell consumers where there's pub space to grab a glass

As if an alcoholic drink ad on a hot summer's day is not enticing enough, this billboard not only features

Verizon completes $4.4bn aquisition of AOL: Tim Armstrong hails 'seminal moment'
June 23, 2015 by Arif Durrani

Verizon completes $4.4bn acquisition of AOL: Tim Armstrong hails 'seminal moment'

Verizon, the US technology giant, has successfully completed its $4.4 billion acquisition of AOL less than seven weeks after the

Graham Moysey: head of international at AOL
June 22, 2015 by Arif Durrani

Verizon buyout of AOL could be completed this week, media teams ready to scale

Verizon's $4.4 billion acquisition of AOL could be completed as early as this week, according to sources, and AOL's head

Marketers and Formula 1 drivers have more in common than you'd think
June 19, 2015 by Konrad Feldman

Why marketers are increasingly like F1 racing drivers

The use of real-time data by smart marketers is accelerating as fast as a Mercedes AMG Petronas coming out of

Pinterest: users will be able to use the ‘buy it’ button to purchase items without leaving the site
June 18, 2015 by David Benady

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

HTC: the mobile manufacturer tapped into Uefa Champions League frenzy with short-form video campaign
June 09, 2015 by Ben Bold

HTC used Vine to capture drama of UEFA Champions League finals

Goal highlights from the Uefa Champions League semi-finals and finals have been reshot as short-form videos set in a scaled

June 04, 2015 by Arif Durrani

Will Spotify's video offering be a success?

Can the company challenge the likes of YouTube and take a share of the lucrative video ad market, Arif Durrani

Very.co.uk: the online retailer has launched weather-targeted ads
June 01, 2015 by Ben Bold

Very.co.uk mobile ad push promotes products based on local weather

Online fashion retailer Very.co.uk has kicked off a location-triggered mobile campaign that suggests particular items of clothing or accessories based

Google I/O 2015: Marketing runs through the highlights
May 29, 2015 by Ben Bold

Google I/O for marketers: 5 highlights from the tech giant's annual conference

Google's I/O Conference kicked off yesterday (28 May) with a raft of announcements. The event continues later today. Here Marketing